Case Study: Sue 2 Knits
Challenge:
Sue 2 Knits, a beloved local knitwear boutique, had relied on Lightspeed for several years. Over time, it became clear that the ecommerce experience was subpar compared to competitors: high cart abandonment, unexpected fees, and a frustratingly slow checkout were driving customers away. Additionally, any changes to her site were difficult to implement, requiring costly developer support for even minor updates. The platform also lacked seamless integration with marketing tools and modern sales channels, leaving the boutique unable to fully leverage online growth opportunities.
Solution:
Sue decided to migrate to Shopify ecommerce and POS Pro with our white-glove service. Our team handled the full migration, including:
- Transfer of product data, customer records, and order history without downtime.
- Complete integration of online and in-store POS for a unified commerce experience.
- Setup of Shopify-native tools and apps to streamline operations and marketing.
The Shopify platform provided Sue 2 Knits with:
- Best-in-class checkout experience — using ShopPay and other Shopify features to maximize conversions.
- Integrated marketing channels — seamless connection to Pinterest, Google Shopping, and SEO optimization.
- Full autonomy — easy updates and website changes without relying on developer support.
- Streamlined operations — all sales, online and in-store, managed from a single platform.
Outcome:
✅ 46% increase in orders just over a month after migration.
✅ >10% increase in sales figures thanks to a revamped ecommerce experience and optimized checkout.
✅ Enhanced marketing leverage — Pinterest integration and Google Shopping plugins drove more traffic and improved SEO overnight.
✅ Operational freedom — the owner can now make website changes quickly and easily without technical support.
Takeaways:
Migrating to Shopify allowed Sue 2 Knits to leave behind the limitations of Lightspeed and focus on growth rather than technical headaches. With Shopify’s unified commerce and integrated marketing tools, the boutique now provides an exceptional customer experience, enjoys higher conversions, and has a scalable foundation for continued success.
